The autumn edit
Kashmiri embroidery.
Made to be lived in.
Flowy, breathable kaftans in traditional Aari and Tilla patterns — cut loose, shipped from Pampore.
Shipped from Kashmir
Dispatched in 24–48 hours
Free shipping over ₹299
Cash on Delivery available
7-day returns
Size exchanges on WhatsApp
1-year guarantee
On manufacturing defects
Shop by collection
Three shapes, one idea — nothing that pinches.
Most-loved kaftans
Signature style
Ivory Pastel Long Kaftan
Soft pastel Aari-style embroidery on ivory summer cotton — cut long and loose, easy to wear all day. Size 42, ₹1,300.
New in
Why us
Machine-worked, and we say so
Our kaftans carry traditional Kashmiri Aari and Tilla patterns, embroidered by machine. That is what keeps the motifs even and the price between ₹950 and ₹1,600 rather than many times that.
Hand embroidery is a different craft at a different price. If you want a hand-Sozni piece made to order, message us and we will quote it honestly. We would rather tell you plainly than let you guess.
Not sure where to start?
Three fabrics, three shapes, and a size system that is simpler than it looks.
Summer cotton
Light and breathable. The everyday choice when it is genuinely hot.
Crushed cotton
Soft texture, needs almost no ironing. Good for travel.
Chiffon
Featherweight and fluid, for evenings and weddings. Sheer — wear with a slip.
Gifting
The gift she will actually wear
Loose by design, so it does not depend on an exact size. Free size short kaftans from ₹950, gift wrapping and a handwritten note on request.
Questions, answered
Is the embroidery handmade?
Our main range is machine-embroidered in traditional Kashmiri Aari and Tilla patterns. Cutting, stitching and finishing are done by our tailors in Pampore. Hand-Sozni pieces are made to order — ask us on WhatsApp.
What does the size number mean?
It is the to-fit bust in inches, not a dress size. Long kaftans come in 30, 42 and 50; short kaftans are free size.
How long does delivery take?
Dispatch within 24–48 hours from Pampore, then typically 3–7 working days across India. Free shipping over ₹299.
Can I return or exchange?
Yes — 7 days from delivery, unworn and unwashed with tags intact. For a size swap, message us on WhatsApp.
Do you ship internationally?
Yes, on request. Send us your country and postcode on WhatsApp for a quote.
Talk to us before you order
We are a small team in Pampore, Kashmir. Send us your usual size and what you want it for, and we will tell you honestly which kaftan to take.